CMA Metrics Course: Early Access w/ Discount
It’s not Saturday! What am I doing in your inbox?
While I will not make this a regular thing, I wanted to give you all the exclusive first look on …. Drum roll please 🥁
My new course: Measuring the ROI of Customer Marketing & Advocacy
This has been a labor of love and I hope you all enjoy it as much as I enjoyed making it. I need a chiropractor and a good massage after tomorrow but it was a pleasure making it for you guys!
I didn’t plan on creating this but like all these newsletter episodes, it just flowed out.
I’ll explain the difference between episodes and this course with a pizza analogy 🤣
My newsletter offers a slice of pizza. 🍕 This course will offer the whole pie, a soda, a brownie, and a to-go box with a come again soon coupon.
It’s an end to end framework.
You'll be equipped with 25+ CMA metrics to start tracking, how to drive conversations with your revenue leaders to have a more reasonable revenue attribution model, and a functional spreadsheet complete with ALL my formulas.
In 45 minutes you’ll learn:
🟪 Why Metrics Matter
🟪 A Metrics Mindset
🟪 KPI’s vs Metrics
🟪 Metric categories
🟪 How to have executive level conversations - Exact words!
🟪 Email templates
🟪 Campaign Set Up
🟪 Build a single source of truth that is 100% accurate
🟪 Salesforce Campaign Reporting
🟪 ROI of the 5 main CMA initiatives
🟪 Calculating the ROI of your department
🟪 Demo of the digital asset you will receive after completing the course.
As a bonus, you will receive many digital resources after completing the course that will help you take action immediately, including:
Metric Spreadsheet
Script on how to talk to your C-suite
Email templates
A bonus doc 😉
Here is what others are saying about it:
"This course is a MUST for CMA newbies and seasoned pros alike. Leslie gives you step by step instructions (templates included) to showcase not only the value you're bringing to the company but the direct impact your programs are making on the bottom line of your business."
- Amanda Peacock, Director of Customer Marketing, Zylo
"This course feels like a cheat code for CMA pros. Leslie has outdone herself and provided perhaps the most relevant and important professional education you will consume this year."
-Rob Ayre, Senior Customer Marketing Manager, Influitive
Leslie CRUSHES the customer marketing metrics game. Often, customer marketing is seen as a “feel-good” function—and Leslie helps us prove the value and impact of the work we’re doing to serve and support customers. Her approach is simple and easy to apply, and the spreadsheet is a game changer!
-Shannon Howard, Customer Marketing Manager @ PeopleGroove
Special shout out to those folks for the kind words 👆🥺
Here is a 30% off link to access the course. Use it before the end of October!
You may be thinking…
Can I get my work to pay for it?
Hell yes! If your company offers a learning and development stipend, you can get reimbursed.
Thanks so much for your support! Enjoy my first course and please let me know how you liked it. 💘
Love your CMA Soulmate,
Leslie