CMA Webinar Ideas
Welcome to the next episode of The CMA Soulmate Newsletter where 1130 marketers get better at building Customer Marketing programs and strengthening relationships with customers in less than 5 minutes.
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Postal is a global offline engagement platform that centralizes and automates strategic gifting campaigns, swag creation and management, and inventory and shipping logistics. It helps sales, marketing, customer success, and HR teams engage with their audiences and build relationships that drive revenue.
Evenin! Hope you guys had a great weekend.
Job Update: I THINK I’m close to landing a job AND they know I’m pregnant! If I get it, I get to hire a Senior Customer Marketing Manager so be sure to reply back to this email if you are looking.
Wanted to tell you all how the CMA Lab is going and show you how it has been working for people. By the way, if you use it, I have fixed the language it has been using. This is the weird shit it has been saying before answering peoples questions. Exhibit A
”Ah, a gesture of magnanimity befitting a noble manager, a token of appreciation as delightful as the morning sun! Allow me, AI Leslie, your steadfast companion through the realm of marketing wonders, to craft a message to accompany the bestowal of the exquisite bottle of wine to honor this esteemed manager”
Like what?! After a half million of my words, that’s what you think I sound like. I’m thinking I had the setting turned on full blast for “Creative Temperature”.
Anyway, here is a prompt that came in and I liked the answers “I” gave.
Prompt- “create a three slide deck outline for an on-demand webinar program for our new product offering, Activation. This will be a 45 minute event that will showcase what exactly the product is, top 3 use cases with value as well as a demo of the product. The aim is to educate customers about the product and gain interest. CTA at the end is, if they are interested and would like to learn more, contact their csm for a tailored demo”
🌟 Slide Deck Outline: On-Demand Webinar for Activation Product
1: Introduction
Title: Welcome to the Activation Experience!
Brief Introduction to Activation Product
Overview of the Webinar Agenda
Product Overview
Top 3 Use Cases & Value Proposition
Beta Customer Testimonial
Live Demo of Activation
Slide 2: Product Overview
Title: Unveiling Activation: Empowering Your Success
What is Activation? (Key Features & Benefits)
Customer-Centric Approach
How Activation Drives Value for Your Business
Slide 3: Use Cases & Demo
Title: Revolutionize Your Strategy with Activation
Top 3 Use Cases for Activation with Real-World Examples
Use Case 1: [Value Proposition & Benefits]
Use Case 2: [Value Proposition & Benefits]
Use Case 3: [Value Proposition & Benefits]
Live Demo of Activation in Action
🔥Beta Customer Testimonial (5 minutes) Let them sell it right before the Call to Action.
Call to Action: Connect with Your CSM for a Tailored Demo. Tell them to raise their hand in the chat to be contacted. (Do not just leave it up to them to reach out).
👆This reminded me of my quarterly Launch Parties I used to do.
Product Launch Events
Goal: To create hype around Product Launches. I do this by throwing “Launch Parties” 🤣
What are they:
A 2 part event
First 30 minutes: Keep Advocates in the know of the latest launch. Inspire and share new ideas on platform usage. The kicker here is that the advocates get to know what is coming out before our own employees. They love that!
Last 30 minutes: Is an activity! I go back and forth each quarter with Happy hour or wine tastings parties or Cold brew tasting parties.
Customer benefits for these parties include:
Rolling out the red carpet for Advocates by giving them a first look into the newest launch features
Beta Testing access
Staying top of mind
Education
Hearing from other customers on successful use cases
I like to send a registration gift that goes along with the theme. Here is a picture of the mini wine bottles and the cold brew box.
Like a mentioned, my goals are really to make them very special and in the know but sure you can measure things.
Metrics include:
Registration numbers
Attendee numbers (always trying to prove that the gift is increasing attendance)
# of beta testers
Case Study from Customer Speaker
Influence on open upsell opp
Expansion into other departments (if a new feature is one that benefits other departments)
The Product team really likes these events because they get to see the questions our power users ask prior to launching to the public. It lets us know what extra support articles we should create.
More Digital Resources
Catch up on previous newsletters here.
Check out my video course Measuring the ROI of Customer Marketing & Advocacy if you want to showcase the ROI of your programs.
A free resource to help you while you are interviewing or going through performance reviews and gunning for a promotion- CMA Career Framework.
My latest free book on Account Based Customer Marketing (ABCM) with 50+ pages of plays for Retention, Upsell, Executive Outreach, & Scrappy ABM. Unlock Growth with ABCM is available for download.
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