Episode 38: Build with Me!
Welcome to the next episode of The CMA Soulmate Newsletter where 922 marketers get better at building Customer Marketing programs and strengthening relationships with customers in less than 5 minutes.
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Hello my people!
How sick of hearing “Do more with less” are you guys? I’m so done with that saying. It’s insanely insulting to say to Customer Marketers. It’s like “yeah WTF do you think I’ve been doing this whole time?” We get no headcount, no resources, no budget but you want me to do more with even less? Shove it.
Ok I’m done ranting! For today, I thought it would be fun to tell you about a project that I’m currently building and you can copy it and build with me!
I have a TON of stories about what our customers are doing with Sendoso that don’t see the light of day. They forward them to me and we celebrate it internally. I add them to my Pocket Stories slack channel and I just hope the sales team uses those juicy nuggets. We don’t turn them into case studies because we need metrics in order to put one up on the website.
Soooo I wanted to figure out a way to get these really cool examples of what Sendoso can do out there to customers AND prospects. I was looking around the website when all of a sudden, this pop up image of Sendoso winning G2’s #5 Best Software. My first thought was “Well this is old. We gotta replace this.”
I do LOVE me a good screen takeover but typically I put them in app. Screen takeovers while on a website trying to get information is kinda annoying.
But what if you are giving them exactly what they want when they want it?
I have a library of Sendoso send examples in my slack community AND email AND DMs so there is no shortage of content. So how do I push it out and see if it moves the needle?
The HOW: Create a website pop up if they land on the Customer Stories page, Resource Page, or Blog Page. I’m giving them 3 minutes to browse around then it will pop up or if they try to leave the page, it will show.
Now I have to add an image to the pop up to make it more compelling. I literally got this today from my web guy who is NOT a designer. (I’ll have to figure that one out)
He told me that the only way we could do this is if the CTA took them to a Landing Page to fill out the form. Booooo! If you copy this, see if they can add a pop up form once someone selects “View Customer Examples”. It’s just a better flow.
For now, here’s my ugly landing page 🤣 I’ll add the best examples I have to this page to get them to WANT to see more instead of being annoyed that they have to fill out the form.
After they fill out the form, they will land on a Thank you page with the link to the pdf of examples. It will also be emailed to them. The 20 page pdf includes examples like this👇 that mentions What they Sent, Why they Sent, and Messaging (everyone loves a solid pun).
Why the form Leslie? Well, you know me - Measure Measure Measure! Now since they filled out the form to receive the pdf, I got them all in a campaign. As you know, it’s hard to see who goes to the website and reads case studies. But now, I can see! If that account closes then I will allocate that revenue to my department. The whole revenue, you ask? No, that is worked out with me, my CMO, and CRO.
I know this may not work with everyones customer outputs but I hope you can make something out of this program for yourself. I’ll keep you all posted.
Wish me luck!
Love your CMA Soulmate,
Leslie
More Digital Resources
Catch up on previous newsletters here.
Check out my video course Measuring the ROI of Customer Marketing & Advocacy if you want to showcase the ROI of your programs. Enjoy your 40% off during this hard time.
I took my metrics sheet out of the course as an extra offering. Customer Marketing & Advocacy Metrics Spreadsheet is available now if you aren’t ready to purchase my course.
My latest resource to help you while you are interviewing or going through performance reviews and gunning for a promotion- CMA Career Framework.