Episode 47: Club CX (Customer Xperts)
Hottest club in town!
Welcome to the next episode of The CMA Soulmate Newsletter where 1025 marketers get better at building Customer Marketing programs and strengthening relationships with customers in less than 5 minutes.
The CMA Soulmate newsletter in sponsored by:
Influitive helps world-class brands like ADP, Cisco, and IBM engage with their customers to drive business value across multiple dimensions. Customer referrals, references, and reviews are now recognized as the most effective way to drive business growth, and Influitive enables this at scale. Visit influitive.com to learn more.
Howdy!! (been bingeing Toy Story with my 4 year old) 😂
Wow I feel like I missed a month of my life. I’m just getting over COVID for the first time and whoa WTF was that?! NO JOKE, that was the worst. My throat was so bad that I couldn’t eat or drink for days. Anyway, I just tested negative in time for the weekend so let’s party! J/K I’m 40.
Soooo if you missed it, Mary Green and I launched our community on Wednesday called Club CX. As you may know, Mary and I firmly believe that customers are the heart and soul of any business. This community was born out of the desire to facilitate knowledge sharing and empower customer centric marketers to thrive. The CX stands for Customer Xperts. We have seen an uptick in Demand Gen Marketers having to tackle customer programs so we want to be the go to resource for all so that they can get up to speed FAST as well.
For this episode, I thought I would give you a tour of the community!
So after you sign up for your monthly subscription you will immediately get access into a treasure trove of resources. Let’s take a look…
Program Docs
What are program docs you ask? Literally Gdocs of customer programs that teach you EXACTLY what to build!!! There is a search functionality but if you are like many, you may not know what ya don’t know so we give you a list of topics to choose from.
Resources
I am loving the resources section as well where everything is tagged. You can use the search functionality and find exactly what you need on that topic. From templates to presentations!
Events
You can bet your ass I am working hard on leveraging the connections I have made the past 10 years with top GTM leaders and brining them to you every other Friday for Masterclasses. My goal here is to have you learn from the best and also get the insights on where you want to take your career!
Program Examples
The curation aspect of the community is FIRE. We have gathered an INSANE amount of Program Examples so you can get the inspo you need to create your Landing Pages.
Meet Ups
Then of course you have A YEARS worth of recordings from our Friday meet up calls.
Coming Soon
Mary and I will be constantly adding. Next month you can expect to be able to search anything from the slack channel. We love automation round here so of course we will have a helpful chatbot! And the Mentorship match program will be 🔥💥☄️ a hot ball of fire!`
Membership Details
Currently we are offering folks to become a founding members of Club CX at the special subscription rate of just $17 per month! This exclusive offer not only provides you with top-tier insights but also connects you with a vibrant community of fellow Customer Marketing enthusiasts. Sign up yearly and receive 2 months free.
To take our knowledge sharing to the next level, we are also offering a VIP membership which includes free courses and 1 hour a month with Mary and I for just $225/mo. Pay yearly and get 2 months free.
Here is a Convince your Boss template for asking your manager to pay for your membership. 👍👍
In closing…
Your success and the success of CMA drives everything we do, and we are committed to creating an inclusive and supportive environment that fosters some serious success.
Tap into the dozens of years of experienced Customer Marketers, Advocacy, and even Community professionals who have already experimented, have program documentation, have wrestled through conversations with other departments & executives, all to ensure you have a clear path to making all of your programs successful. Join us today!
If that didn’t sell ya, I’m taking the money and making shirts for everyone! 😂😂
See you in there!
Love your CMA Soulmate,
Leslie
More Digital Resources
Catch up on previous newsletters here.
Check out my video course Measuring the ROI of Customer Marketing & Advocacy if you want to showcase the ROI of your programs. Enjoy your 20% off!
I took my metrics sheet out of the course as an extra offering. Customer Marketing & Advocacy Metrics Spreadsheet is available now if you aren’t ready to purchase my course.
A free resource to help you while you are interviewing or going through performance reviews and gunning for a promotion- CMA Career Framework.
My latest free book on Account Based Customer Marketing (ABCM) with 50+ pages of plays for Retention, Upsell, Executive Outreach, & Scrappy ABM. Unlock Growth with ABCM is available for download.