Hello! It’s Wednesday! What am I doing in your inbox?
Well since you’re my soulmates and very special to me, I wanted to give you access to my new resource before anyone else! (Launching tomorrow 6/8)
Introducing…
Unlock Growth with Account Based Customer Marketing: From Concept to Execution
As a marketer, you’re already aware that Account-Based Marketing (ABM) is a powerful strategy that can generate impressive results.
However, with ABM, comes the need for a specialized marketing approach, that I’m coining as Account-Based Customer Marketing (ABCM). This strategy places an emphasis on the post sale customer journey by offering a personalized experience that aligns with your target accounts needs. I strongly believe this approach will increase customer retention, revenue growth, and overall customer satisfaction… Trust me, I’ve done it and I market to marketers who do it every day 🤩
At the end of the day, you can really call it what you want: ABM 2.0, ABM, ABX, ABE, but for today, we are calling it ABCM, and with it, you’re about to be the freakin’ Picasso of marketing.
This eBook/Playbook is designed for marketing professionals and business leaders who want to improve their organization's marketing effectiveness and create personalized experiences for their most valuable customers. By the end, you will have a comprehensive understanding of account-based customer marketing strategies and the tools/techniques needed to execute them successfully.
In this eBook, you will learn,
The various aspects of ABCM and its key benefits
Identify and prioritize target accounts
Create engaging and personalized customer facing content
Where to start and how to implement it effectively in your organization
Explore the recommended platforms for ABCM
Scrappy ABCM Plays
Perhaps the best part, is the additional 50+ pages of ABCM actionable plays that teach you what types of campaigns should be ran for any major business goal.
Dude, this thing is BEEFY! With 131 pages and over 30 ABCM Plays for you to implement tomorrow, you are sure to be inspired!
Together, I'm hoping we can ignite a wave of excitement on tomorrow on Linkedin around ABCM and empower businesses to adopt this strategy.
You will notice that I tried to keep all of you in mind - beginners, senior leaders, folks with teams, one man show, budget, NO budget. I could have kept writing but I had to stop. 🛑
This journey has been the best rollercoaster. From the initial spark of an idea (thanks to Hari Krishna) to the countless hours poured into crafting every word, this eBook truly represents my dedication, expertise, and unwavering commitment to the field of marketing.
So many have been instrumental in bringing this exceptional resource to life. Special thanks to Ashley ward, Shetal Shah, Rachel Ward, Marie Elliot, Joel Primack, Shannon Howard, and Mary Green. (I’m sure I’m forgetting people)
Hope you like it! Let me know how it lands with ya. I’m open to feedback- good or bad!
Love your CMA Soulmate,
Leslie
More Digital Resources
Catch up on previous newsletters here.
Check out my video course Measuring the ROI of Customer Marketing & Advocacy if you want to showcase the ROI of your programs. Enjoy your 20% off!
I took my metrics sheet out of the course as an extra offering. Customer Marketing & Advocacy Metrics Spreadsheet is available now if you aren’t ready to purchase my course.
My latest resource to help you while you are interviewing or going through performance reviews and gunning for a promotion- CMA Career Framework.