What You’ll Learn!

Customer Marketing & Advocacy jobs are on fire right now. It makes me so happy to see this role popping up at every SaaS company and beyond. But here’s the thing: We are often alone executing so much on, what I like to call, “Advocacy Island”.

We work our asses off generating revenue, improving retention, and increasing customer adoption. My hope is that this is a place to get resources that will help you get CMA programs up & running faster.

That’s why I created this newsletter — to help you work smarter not harder. I can’t wait to share what I’ve learned as Sendoso’s Head of Customer Marketing & Advocacy and by advising B2B customer marketing teams.

Here’s what you’ll learn:

How to start in CM&A and build it to scale
Lessons learned and quick assets to help you build
Tips & program docs to make sure you are on track for a promotion

If you want to quickly stand up programs quick and avoid pitfalls, the CMA Newsletter is for you. Are you ready?

Leslie Barrett

Subscribe to The CMA Soulmate Newsletter

Launch CMA programs faster with how-to guides, lessons learned, & programs docs. Everything from just starting out to scaling your department, it's all here! See you on Sunday!

People

Leslie Barrett

@cmasoulmate

Customer-centric B2B Marketer at the intersection of Customer Success and Marketing. I enjoy finding ways to showcase the most valuable part of any company: the customers.