Episode 39: Build with Me Part 2
Welcome to the next episode of The CMA Soulmate Newsletter where 930 marketers get better at building Customer Marketing programs and strengthening relationships with customers in less than 5 minutes.
The CMA Soulmate newsletter in sponsored by:
Influitive helps world-class brands like ADP, Cisco, and IBM engage with their customers to drive business value across multiple dimensions. Customer referrals, references, and reviews are now recognized as the most effective way to drive business growth, and Influitive enables this at scale. Visit influitive.com to learn more.
Hello everyone,
First up, I want to bring attention to a crazy important initiative by Influitive. The Elite 18 CMOs & Fearless 50 customer-led marketing leaders nominations have been extended. This program is paramount in celebrating the leaders that are helping organizations continue to prosper and grow during hard times. The awards serve as a guidepost for hope and inspiration.
This also serves as the BEST opportunity to extend on olive branch to your boss, a customer, or even a prospect! Can you imagine? Having someone reach out to your customer saying that you nominated them for this?!?! Go get a list of your white glove accounts and nominate them. Ari is going to let them know that YOU are thinking of them and hold them in such a high regard. 🤩 Nominate today.
So I’m closing the loop on last weeks episode. Y’all seemed to love it so I wanted to show you the end result AND give you another idea to double down on.
Here is the pop-up. I think I need a few more spaces between the gifts…
Here is the Landing Page with a few more images so they will be enticed to fill out a form.
So far so good. About 3 people a day fill out the form! Executives are loving it as well.
MORE EXPOSURE
To go a step further with promoting I added it to the Zoom post-attendee URL.
(This is a hidden gem for Customer Marketers!)
The post-attendee URL can be used to redirect participants to your organization's website after they leave a Zoom meeting or webinar, or used to redirect participants to a specific page to have them provide follow-up information or to get more information.
So now after every zoom that anyone at Sendoso has, my Customer Examples Landing page will appear in all the participates tabs!!! In other words, if any prospect is meeting with an SDR/AE then they will see my landing page after the call ends.
EVERYONE needs to redirect zoom participates to your Customer Stories page on Monday!
Here’s how:
You can designate a post-attendee URL for all meetings on your account and also change the post-attendee URL on a webinar-by-webinar basis.
Setting the post-attendee URL
Sign in to the Zoom web portal.
In the navigation menu, click Advanced then Branding.
Click the Meetings and Webinars tab.
In the Meeting Post Attendee URL field, enter the URL that you want participants redirected to.
Click Save.
Have fun looking good to your boss!
Love your CMA Soulmate,
Leslie
More Digital Resources
Catch up on previous newsletters here.
Check out my video course Measuring the ROI of Customer Marketing & Advocacy if you want to showcase the ROI of your programs. Enjoy your 40% off during this hard time.
I took my metrics sheet out of the course as an extra offering. Customer Marketing & Advocacy Metrics Spreadsheet is available now if you aren’t ready to purchase my course.
My latest resource to help you while you are interviewing or going through performance reviews and gunning for a promotion- CMA Career Framework.